oh my goodness, has disney gone too far....

doing my mid term paper research and stumbled across Disney's 2011 Investor Conference Transcript

they aim into tapping into the infant market..

"giving new mum's a free disney baby outfit"

"As mom buys Disney Baby diapers, body suits or toys, she'll be able to accumulate points towards a visit to a Disney Theme Park. Along the way she could earn discounts at Disney Stores or perhaps win a chance to be in the audience of the show on Disney Channel. These are just some of the many valuable rewards under consideration that only Disney can offer. "

to reinforce a brand name even before the child is born. hmmmm..hot debate...

my assignment, write a proposal of yay or nay.